An open setting for mobile product exploration

The overhead frame defines the shop-in-shop while leaving the approach open. Counters on either side create places to stop and explore devices within a larger retail environment.

Device tables within an open frame

The counters provide a shared setting for product viewing and comparison. Their placement keeps the central approach clear and lets visitors move between the display areas.

Angled Samsung shop-in-shop view showing device tables and overhead branding

Product communication around the perimeter

Illuminated Galaxy graphics run along the outer counter, and a vertical screen marks the rounded corner. These media surfaces introduce product messages around the hands-on device area. The arrangement is a useful reference for a shop-in-shop brief that needs both approachable product tables and visible perimeter communication.

Connect media with the device counters

The frame, graphics and screen give the area a consistent brand presence. The open counters remain the focus for hands-on exploration and a conversation with retail staff.

Illuminated Galaxy graphic along an outer counter of the shop-in-shop
Rounded shop-in-shop corner with vertical screen beside an illuminated graphic